new sharefest logo unveiled.

// a post by Kevin Dobruck

After months of hard work, the makeover is complete and our new logo is revealed here for the first time. The bold new look is a significant departure from our previous branding and brings our overall look forward into the 21st century. As you might recall from earlier posts (read here and here) our goal with this process was to illuminate the following Sharefest brand attributes: creativity, collaboration, comprehensiveness, volunteerism and care for our community. Here’s how these characteristics translate into the new logo.

First off, let’s consider the main component of the logo, the “S.” Notice how it’s not a traditional character. It’s actually built from two smaller “links.” The thinking here is that Sharefest brings different parts of our community—businesses, churches, cities, neighbors, friends, families—together to create something new. Note that each ‘link’ remains independent. We don’t lose our identity when we work together, we share our talents, time and resources to create a bright new community that is inclusive and welcoming. The solid ring around the logo implies an ongoing commitment and cohesiveness, while the hard edges on the links reflect a sense of purpose and resolve.

Did you notice the heroic nature of the logo? It’s intentional. This new insignia could easily be envisioned on the chest of the latest superhero leaping off the pages of the most popular graphic novel. This icon denotes strength and is a nod (or wink) to our selfless volunteers who are heroes in their own right.

Sharefest is also known for our passion, so we selected a color scheme that reflects that. We chose red, the most passionate of colors to reinforce our care and concern for the communities we serve.

Along with the new logo comes a new tagline, “Creative Collaboration for Positive Change.” This slogan speaks to who we are and our vision for our community. It will keep us focused on being the best at what we do and helping others attain greatness.

This vibrant new logo will now be seen on all Sharefest communications, t-shirts and signage. The first place it can be seen is on our brand new, easy-to-use website. Take a look at www.sharefestinc.org and check out and subscribe to our new blog.

So, what do you think? We’d love to hear from you. Please leave your comments below.

P.S. Don’t forget to mark your calendars for our 8th Annual Workday on Saturday, May 14th.